Welcome to Coach Peter Day
Hi, I'm Peter
Business coach, multi-gym owner, marketing professional and fitness coach.
The fitness industry is what I live and breathe every day.
I love seeing good people build a life both physically and financially for themselves and their family.
I started my career in Marketing, working for Optus, an Australian telco, in digital media in 2011, doing Facebook Ads, Google Ads and then into mainstream media working with some of the biggest companies around the world.
In 2015, I opened my first gym, an F45 studio, and my 2 passions for Marketing and fitness came into one. I quickly opened up my 2nd studio in 2016 and left my corporate job in 2019 to chase something bigger as an entrepreneur and started coaching gym owners on how to grow their business in 2022.
If you own a business, keep that dream alive and work towards something great. It's all possible!
Don't Stay Stuck
Owning a gym isn’t the dream most people think it is… it’s harder, messier, and there’s no processes for consistent profit.
Until now.
After working with 250+ group training businesses across every major brand, I’ve spent the last decade mastering what actually moves the needle.. generating leads, converting sales, retaining members, building teams, and scaling sustainably.
And this isn't just talk.. I've done this with my own studios for over 10+ consistent years plus also my Apex clients.
Because here’s the truth: the gyms that win aren’t the ones with the best equipment… they’re the ones with the best sales and marketing systems.
If you’re overworked, stuck, or know your gym has more potential - you’re exactly who this is for.
