Welcome To The Apex Academy by Peter Day
Most Gym Owners Work Too Hard For Too Little.
60+ Hours A Week. Earning Less. Burning Out..
I was that gym owner.
I’ve owned fitness studios for over a decade since 2015, and I know the cycle.
Lead flow drops. Revenue gets tight. You launch another short-term offer. Your ads stop performing like they used to. Your agency can't tell you why..
You stress about making this month’s numbers.. and never get the chance to build for the long term.
I eventually realised I needed to stop chasing the next month and build a real marketing strategy, better Meta ads and a business that didn’t rely on me.
Even in year 10 - same gym, same location - we hit record revenue and profit.
It wasn't a fluke. We simply marketed better across more channels than our competitors, and built business processes that the staff can follow to scale.
Over the past 5 years, I’ve helped 250+ gym owners break through the same plateaus.
Gym owners work damn hard and take all the risk.
You deserve to build a profitable business that rewards you financially, and gives you the life you wanted when you started.
You can absolutely break this cycle and grow your gym.
The Apex Academy is my coaching business for fitness gym owners to help them grow, scale and build their studio.
Peter Day
The Apex Academy
Helping Gym Owners grow their profits and build their business for success.
We work directly with gym owners to implement a proper marketing plan for growth (including Meta Ads), Sales Strategies and Business Processes to grow your business & scale.
More revenue. More profit. Less chaos.
Build the gym you thought you were signing up for.
Hi, I'm Peter
Business coach, multi-gym owner, marketing professional and founder of the Apex Academy for Gym Owners.
The fitness industry is what I live and breathe every day.
I love seeing good people build a life both physically and financially for themselves and their family.
I started my career in Marketing, working for Optus, an Australian telco, in digital media in 2011, doing Facebook Ads, Google Ads and then into mainstream media working with some of the biggest companies around the world.
In 2015, I opened my first gym, an F45 studio, and my 2 passions for Marketing and fitness came into one. I quickly opened up my 2nd studio in 2016 and left my corporate job in 2019 to chase something bigger as an entrepreneur and started coaching gym owners on how to grow their business in 2022.
If you own a business, keep that dream alive and work towards something great. It's all possible!
Don't Stay Stuck
Owning a gym isn’t the dream most people think it is… it’s harder, messier, and there’s no processes for consistent profit.
Until now.
After working with 250+ group training businesses across every major brand, I’ve spent the last decade mastering what actually moves the needle.. generating leads, converting sales, retaining members, building teams, and scaling sustainably.
And this isn't just talk.. I've done this with my own studios for over 10+ consistent years plus also my Apex clients.
Because here’s the truth: the gyms that win aren’t the ones with the best equipment… they’re the ones with the best sales and marketing systems.
The average fitness studio that has signed up with us at Apex and worked with Peter & implemented these strategies (with our help) has added $8,340 in monthly revenue by week 13.
If you’re overworked, stuck, or know your gym has more potential - you’re exactly who this is for.
A goal without a plan is just a wish.
