Welcome to Coach Peter Day
Hi, I'm Peter
Business coach, multi-gym owner, marketing professional and fitness coach.
The fitness industry is what I live and breathe every day.
I love seeing good people build a life both physically and financially for themselves and their family.
I started my career in marketing, working for Optus and with some of the biggest brands in the world in media and advertising.
10 years ago, I opened my first gym originally as an investment, but very quickly realised I was combining my 2 best skills of marketing and coaching into one..
Grow Your Gym
with me
Owning a gym is harder than most realise, and there's no owners manual to consistently generate profit. Or at least there wasn't..
I have coached over 150+ group training businesses, all brands, using what I have learnt over the past 10 years, generating leads, selling, retaining clients, building teams & scaling the business.
Learning the key skills that drive profit into your gym, specifically sales and marketing, is by far the most valuable asset a gym owner can have.
If you're a gym owner who is overworked, stagnant or just want to grow faster, read more below.
